Try content marketing targeted to your audience.
Discover how content marketing exposes consumers to your brand, engages potential customers, and converts them into leads and sales. The following are some recommendations for ensuring the success of an online content marketing strategy that even small businesses can successfully implement today:
Start with the customer
Self-serving and promotional content turns off readers. You’ll usually get only get one chance. Focus on offering educational, entertaining and inspiring content.
Do your homework
Start with a plan and process for researching the market. This will provide many ideas for developing compelling, relevant content of interest to the market’s customers.
Engage the customer
The best content marketing strategy uses staff to stay in touch with your best customers. You definitely must understand who needs what – and when. Takes considerable effort but it is absolutely essential.
Content personalization
Content must be personalized to increase its consumption and influence. It must inspire the actions you desire. Your goal? Get the right information detail to the right decision maker on a just in time basis.
Timeliness
Nothing beats timeliness in terms of the value of information. Timely insights score big with your content consumers. Stay on top of your market and continually refine your ability to report on what is going on now.
Original thinking
Content readers are searching for new ideas not rehash. They value original thinking highly. Offer it. Create well-conceived original themes and content.
Simplicity and clarity
Does your content meaning jump out to the reader? Can they get the meaning easily without deep thought? Simplicity in understandability and readability are essential factors that will drive your content’s success.
Production capabilities
Examine your current in-house capabilities against your needs. Invest in leading edge production tools and capabilities that will help your productivity and creative thinking. Form partnerships to further build out abilities. And don’t forget about your delivery networks.
Gain trust
Content marketing faces the same reader scrutiny and skepticism as traditional advertising. Being genuinely helpful is the only way to engage prospects to gain their trust and build strong relationships. Related Read:SEO GROUP BUY
Measure results
Don’t think you can execute ‘drive-by’ content that will succeed. Plan and refine continuously. Use analytics and reliable tracking tools to know what is working best and follow these paths.
Mike Schoultz is a digital marketing enthusiast, blogger, and author who loves to engage on social media. He is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he writes about topics that relate to improving the performance of business. Go to Amazon to obtain a copy of his latest book, Exploring New Age Marketing. It focuses on using the best examples to teach new age marketing … lots to learn. Find him on G+, Twitter, and LinkedIn.
No comments:
Post a Comment