Here is how I found this information:
Start by typing the URL into SEMrush (I am using the SEMrush blog as the example below) and click on the view all at the Top Organic Keywords report.
Sort by ranking position and again by volume (if you are exporting into excel or a spreadsheet). Now you know which keywords are driving people to their websites. You can also group them based on keywords and then sum the totals on traffic volume.
In the screen shot below, I did this for SEMrush. Because of their volume of traffic and keywords, I added in advanced filters for a position less than 11, so it’s only first page keywords and volume above 100 and there is at least some traffic on it.
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