1. If you’re looking for organic keywords that your competitor is using to build visibility in search engines,Positionly might interest you. You can analyze any website, which can give you ideas how to position your website. Startups can apply for 6 months for free.Related Read:GROUP BUY SEO
2. If you want to find out what keywords your competition is bidding on, then iSpionage is the tool for you. It will show you a list of keywords and landing pages. The basic functions are free, advanced ones require a subscription.
3. Backlinks don’t have much to do with keywords, but it’s an important of SEO of any website so it’s worth to keep an eye on them as well. Monitor Backlinks is a powerful tool designed to track backlinks of choses website with maximal accuracy.
If you want to know more about spying on competition in general, take a look at my article: How to Spy on Competition. It presents 10 techniques (3 described above + 7 more) and a list of the best tools.
Related Read:GROUP BUY SEO
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